![]() ![]() At the end of each story, you get to "embrace the element." Some might say this site lacks substance, but I feel it promotes this brand perfectly. ![]() Each bottle has some very cool motion graphics and sound effects along with its own narrated story. This is a promotional site for a nonalcoholic energy drink, and developers have managed to capture the different flavors by way of water, earth, air, and fire. We also see a custom cursor, which is quite rare these days. The level of attention to detail is great on this site - even the preloader uses a range of colors. This site can seem heavy when it's loading, but it's worth it. A great way to finish up this column is with some true eye candy. ![]()
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